China Trademark Registration

China follows "first-to-file": whoever registers first owns the mark. If you sell — or plan to sell — in China, register early. We handle direct CNIPA filing and Madrid international registration for overseas brand owners, in clear English.

CNIPA Direct Filing Madrid System English-Speaking

What we handle

Full trademark lifecycle for foreign rights holders entering the Chinese market.

®Filing

CNIPA direct application (per Nice class)
Madrid System international registration
Pre-filing availability search

⚔Defense

Opposition
Invalidation action
Refusal re-examination

♻Maintenance

Revocation defense (3-year non-use)
Renewal (every 10 years)
Name / address recordals

How the process works

Free pre-filing search — we check availability and conflicts in the CNIPA database.
Prepare & translate — we draft and translate the application into Chinese.
File with CNIPA — direct filing, or via Madrid based on your home application.
Examination — formal + substantive review (about 4–6 months).
Publication — 3-month opposition window; we monitor and respond.
Registration certificate — issued upon clearance; valid 10 years.

Our Fees

Agency fee only — CNIPA official fees are billed at cost. First 30-minute consultation is free; translation at USD 0.10/word.

Trademark filing (per class)USD 180–250

Madrid / opposition / invalidationOn request

See the full fee schedule →

FAQ

Do I need a Chinese entity to file?

No. Foreign individuals and companies can file directly in China; a local trademark agent is required to file on your behalf.

How long does it take?

About 8–12 months if the application proceeds smoothly and meets no opposition.

How long is protection?

10 years from registration, renewable indefinitely in 10-year terms.

Should I use Madrid or file direct?

If you need protection in multiple countries, Madrid is efficient. For China-only, direct filing is often faster and simpler.